Safeguarding PHI – It’s Not About Compliance; It’s About Patient Trust
At Clearwater we hear it all the time. Our healthcare clients tell us their organization’s leaders just don’t “get security”. There seems to be an all too common struggle to convince the senior team to appropriately invest in efforts to safeguard protected health information. When put into the context of other needed investments, privacy and security often seems to drop to the lower end of the priority scale.
Here’s the thing…in the end, it’s not about privacy or security; it’s about trust. The patients you serve have enough to worry about. They are undergoing surgery or chemotherapy or caring for a sick child. They shouldn’t have to worry about the security of their most sensitive information.
Trust isn’t just a feel-good, nice-to-have attribute. In fact, trust in your healthcare organization’s brand is the basis for your reputation, drives revenue and empowers growth. It is, bar none, one of the most powerful drivers of positive business outcomes.
Read what marketing guru Seth Godin has to say about corporate trust, and then ask yourself these questions. Do our patients trust us? Have we earned that trust? What if we were to lose that trust as the result of a breach? What if we were to gain more of it?
Adhering to federal, state and local regulations is important work, but when it comes to information privacy and security we should stop viewing our compliance efforts as boxes to check and orders to follow and instead see them for what they really are: powerful opportunities to fuel organizational success.
Tell us what you think about building trust.
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